A Designer is a Planner with an aesthetic sense

In his seminal book Design as Art, Bruno Munari famously defined a designer as a planner with an aesthetic sense.1

The word design does not have a direct equivalent in Italian. Disegnare is to draw. Before adopting the now ubiquitous English term, Italian designers used the verb ‘progettare’ which means to design, to imagine and plan something into existence.

References

  1. Bruno Munari, Arte come Mestiere (1966); Design as Art (1971) ↩

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