Brand Strategy
A brand strategy is a set of interconnected principles to coordinate actions in an organisation in such a way that its customers and stakeholders build meaning and brand equity over time.
The process of creating or revising a brand strategy starts and ends with people, and generally results in a Brand Strategy Framework where the core principles are captured and connected.
Mentions
Brand
Brand is one of those pervasive words in our culture. Its ubiquity and varied context of use compels me to...
Strategist
I work as a strategist. What I do involves creating [[Brand Strategy Framework brand frameworks]], essentially a culture model for...